Zara is an art-based Senior Creative/Creative Director.
She believes in an open, empathetic leadership style that’s driven towards creative excellence—preferring to build people up and, in turn, the work in powerful, intuitive ways.
In 2019, she was selected as one of ten candidates for the inaugural See It Be It programme - a Cannes Lions initiative to supercharge the next generation of female creative leaders.
Creatively, Zara considers her style experimental, innovative and truthful, all with a strong strategic lens.
For the Economic Development Board of Singapore, she came up with a coffee machine that delivered a tasty ‘ice-breaker’ for every conference-going introvert, and created a video that leaned into the wonders of A.I. artistry. Her work for mindful ageing brought about a defiant 23.69km relay run by 5 inspiring 60-70-year-olds that subverted the internet’s favourite insult for older persons. Most recently, she created Good Threads, a 100% sustainable fashion collection designed to engineer pro-planet habits, and winner of Fast Company’s 2024 Innovation by Design Awards.
Her passion for the creative community would see her dedicate a significant part of her career to building creative culture from the ground up. She was employee #13 at The Secret Little Agency (TSLA) which is now 90-strong and part of the Mother Family globally. Later on, she would become employee #8 and the first Creative hired to build 72andSunny Singapore.
For Zara, there are few things in the world that fuel a deeper awareness of being human - and that’s why she still does Advertising.
And when she’s not doing that, you can probably find her making a mean industry-standard cup of tea while trying to win the approval of her two toughest creative partners to date, Eames and Miro, who also happen to be her cats.
ADIDAS
•
ABINBEV
•
NIKON
•
META
•
•
•
•
•
UBER
•
MANDAI WILDLIFE GROUP
•
EVIAN
•
DBS BANK
•
EDB
•
GRAB
•
CAROUSELL
•
CLOSE UP
•
BEN & JERRY'S
•
STARHUB
•
CITRA
•
AGENCY FOR INTEGRATED CARE (AIC)
•
UOB BANK
•
APTAMIL
•
LOVE BONITO
•
POSB BANK
•
ADIDAS • ABINBEV • NIKON • META • FACEBOOK • WHATSAPP • INSTAGRAM • GOOGLE • UBER • MANDAI WILDLIFE GROUP • EVIAN • DBS BANK • EDB • GRAB • CAROUSELL • CLOSE UP • BEN & JERRY'S • STARHUB • CITRA • AGENCY FOR INTEGRATED CARE (AIC) • UOB BANK • APTAMIL • LOVE BONITO • POSB BANK •
Experience & education
Awards & Recognition