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In Mind's A.I.

The A.I. scene is flourishing in Singapore.

As more A.I. companies looked to Asia to set up their HQs, Singapore’s Economic Development Board (EDB) wanted to reach them in a unique way.

Instead of talking heads, we showed them how we embraced the tech they believe in so much.

Our film follows Kevin Chung, CSO of Writer A.I. who uproots his life in Silicon Valley to move to Singapore and expand the company in Asia. As he tells us his personal story, it is accompanied by full A.I. visual artistry.

The visuals were prompted, generated and stitched entirely with different generative A.I. tools. Creatively, we leaned into generative art’s strengths and stretched its capabilities across different art styles: From the more naturalist anime technique from Makoto Shinkai, to even the more painterly and abstract approach that’s iconic of Dave McKean.

The world will continue to ‘correct’ generative art and will not stop until it meets perfection.

But to be in the A.I. space, is to embrace it at every state of evolution. With this film, EDB shows how they too are along for the ride - by preserving a moment in the journey we’ll never get again.


  • Creative Partners : Nicholas Ye / Mavis Neo

  • Creative Director: Zara Kok

  • Art : Shuenzhi Chua / Copy : Gabrielle Ng

  • Motion & A.I : Veron Lim / Fahmi Zailani / Naomi Sumarno

  • Head of Business : Cheryl Lee Vlajikj

  • Production Lead: Charmaine Seah-Ong