Zara Kok
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Go Global like a Local with Meta

Trying to take your business to new markets is like being a tourist in a foreign country. 

The language, the culture, the people–they’re all foreign to you. 

And, just like in any foreign country, the best people to help you navigate this brand new world full of untapped potential are the locals.

With the unique ability to match products to people anywhere in the world, Meta is truly a local everywhere.

Go Global like a Local was created to match and connect businesses looking to learn from the best beyond their own borders.

Instead of creating yet another case study, we created a unique content series that picked the brains of local experts for tips and tricks to expand into the most popular markets of 2022: The US and Thailand.

We started with letting businesses in on another company’s mini focus group with local consumers, to glean valuable customer insights. Forencos, a leading South Korean beauty brand, speaks with locals about the US beauty scene.

Australian lifestyle brand Quadlock was looking to break into the Thai market with their popular handlebar phone mounts. They spoke to local Thai customers about their buying habits, and what sort of advertising grabs their attention.

Next, we had two leading local businesses graciously share their secrets to succeeding in their respective markets. Solo Stove has been shipping out their beautifully designed portable fire pits to countless homes across the USA, and they tell us how their story caught fire.

For Lunio, disrupting the Thai bedding industry was the dream that kept them going. Listening to customers and confronting outdated practices led them to become the first to ship mattresses direct to consumers, making them a modern household name.

Finally, we got our local Meta experts and partners to weigh in and share insights and actionable marketing guidance as natives of Thailand and the US.

Quick quote-style insights from our videos acted as 15 seconder hooks to entice our audience to find out more. Once they landed on the Meta for Business page, they could access everything they needed for that new market adventure - From market playbooks, our content series to full-length case studies, and a directory of Meta partners who could help put their cross-border plans into action.

Go Global like a Local with Meta here.

(Site is location-specific)